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Sally Hansen

Salon Chrome

Design Agency: CULT
Photographer: David Newby

As the Chrome nail trend started to growSally Hansen launched Salon Chrome so that hashtag worthy look could be yours at home. I was tasked with designing the branding, as well as the primary and secondary packaging. I then worked with CULT in assisting the art direction for our Point of Sale and Digital assets. Salon Chrome was a huge success for the brand, selling out both in store and online.

PACKAGING

MERCHANDISING

DIGITAL

Chrome Digital
Chrome Merchandising
Chrome Packaging
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