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Sally Hansen Miracle Gel

Travel Stories

Design Agency: Anomaly
Photographer: Theodora Richter 

Miracle Gel is the Sally Hansen franchise with the most life in its broad color range as well as in its 14 days of chip-resistant wear, which is what makes it the perfect gel-like polish for a long vacation. "Travel Stories" was the campaign that illustrates whether you are racing through the airport or unpacking in your hotel, Miracle Gel is your Travel-proof polish from beginning to end. Anomaly was the lead agency to bring these ideas to life, in which I assisted in the art direction of, as well as laying out the merchandising assets. 

TRAVEL STORY LAUNCH

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Travel Stories
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ROMANTIC RENDEZVOUS

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Romantic Rendevouz
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ADVENTURE LAND

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Adventure Land
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MERRY MANICURES

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Merry Manicures
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