Much like the Insta-Dri consumer who wants to update her look constantly, the franchise logo needed a refresh as well. The ask for this "Dries in 60 seconds" nail polish rebrand was to convey speed and modernity as well as bringing forward a stronger shade impression. While the previous italic logo gave a nod to speed, the update feels more relevant with a clearer representation of "on the go" while really driving color with color matched caps.

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CULT was tasked with updating Merchandising and Digital assets in which I assisted in the art direction and lay out of.

 

With  the combination of it's new packaging and creative assets, Insta-Dri sales increased by 45.5%