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NYC: New York Color
Merchandising Exploration
New York Color is for the fast paced, fashion forward, NYC girl. The brand was looking to enforce that idea stronger. These are a few concepts that tie in fashion editorial typography, NYC street cues, and girls in action and on the go in New York, all while looking beautiful, of course.

PREVIOUS GRAPHIC PANELS

PREVIOUS WALL

PREVIOUS GRAPHIC PANELS
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PREVIOUS BRAND WALL GRAPHICS

OPTION 2 GRAPHIC PANELS

OPTION 2 WALL

OPTION 2 GRAPHIC PANELS
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DESIGN OPTION 1: BEAUTY NEVER SLEEPS


DESIGN OPTION 1
DESIGN OPTION 2: BEAUTY EDITOR


DESIGN OPTION 3: I LIVE NEW YORK


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