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NYC: New York Color

Merchandising Exploration

New York Color is for the fast paced, fashion forward, NYC girl. The brand was looking to enforce that idea stronger. These are a few concepts that tie in fashion editorial typography, NYC street cues, and girls in action and on the go in New York, all while looking beautiful, of course.  

PREVIOUS BRAND WALL GRAPHICS

DESIGN OPTION 1: BEAUTY NEVER SLEEPS

DESIGN OPTION 1

DESIGN OPTION 2: BEAUTY EDITOR

DESIGN OPTION 3: I LIVE NEW YORK

© 2019 by Carly Hayes

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