The partnership between Sally Hansen and Crayola started at the Back to School season and was such a success they continued the collaboration into the Spring. When the canaries are chirping, skies are blue and the cotton candy is spinning, these Spring Crayola crayons naturally lend themselves to the top selling shades for Sally Hansen this time of year making for yet another homerun in sales. I was fortunate enough to work with CULT on this fun creative inclusive of merchandising, digital and video assets, where I assisted in the art direction and conceptual stages.