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Sally Hansen
Nail Care Campaign
Director: Christelle Castro
Prop Stylist: Marie Yan Morvan
The Nail Care category is nearly 50% of the Sally Hansen brand, having over 40 skus. This category and packaging previously overwhelmed the consumer at the wall, and unfortunately would get overlooked as a result. The team saw this as opportunity to not only educate the consumer on why they need these products for strong, healthy nails but to also help the consumer navigate the wall to find the product best fit for them.
BRANDING AND PACKAGING REFRESH
MERCHANDISING

NAVIGATIONAL GRAPHIC PANELS




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CAMPAIGN VIDEOS


CHRISTINA CRUZ
BOXER

TOBORE OWEH
FLORIST

JULIANNA AHN
CERAMICIST

MARISSA WU
CONFECTIONER
SOCIAL MEDIA POSTS




WEB BANNERS

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Care Merchandising
Care Packaging
Care Digital
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