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Bazooka

Branding and Packaging Exploration

When you're asked to redesign Bazooka bubble gum, you first... say yes... but you most importantly have fun. The idea of these concepts are for playful interaction between the young consumer and the package by incorporating bubble wrap into the structure, as well as re-creating the "Bazooka Joe" brand character.. for some extra POP! These two designs were then the winners of the design contest and used as inspiration for their future packaging.

DESIGN PROCESS

Bazooka_Process.jpg

DESIGN EXECUTIONS

Bazooka_BubbleBag_1.jpg
Bazooka_BubbleBag_2.jpg
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